Aware of this situation, Red Eléctrica has joined AlmaNatura - a social enterprise which designs transformative learning experiences, among other functions, aimed at managing population settlement and revaluing rural life through technology, education, employment and health - to contribute to the launching and implementation of the ‘Holapueblo' social innovation pilot scheme.

The project is introduced on a digital platform (www.holapueblo.com), aimed at promoting the creation of ecosystems to encourage social enterprise and social innovation in sparsely populated rural areas, aimed at connecting people who are interested in setting up a business in a rural area with municipalities that are looking for new residents.

The initiative is aimed at helping reverse the depopulation process of the rural environment by connecting town halls with population needs and committed to attracting new inhabitants to their territory, with entrepreneurs interested in carrying out their business and life plans in rural areas, who will join to meet their mutual needs.